Thanks for your feedback on the read being too long. As an improvement measure, we will restrict the newsletter to about 1000 words.
Also, there was some feedback on this newsletter being on the lines of The Ken. It is flattering to say the least. Although it's not a blatant copy, The Ken and The NYT have inspired me a lot to write this newsletter.
Let's dive into The Week Mind
A. Political
Nothing worth sacrificing my 1000 words limit.
B. Technology
The hidden trackers in your phone, explained, Sara Morrison, Vox
This quote from the article should pique your interest -
"how trackers hidden in smartphone apps are the source of incredible amounts of specific data about us, much of which gets sent to companies you’ve never heard of. This has been going on for years and is an essential part of the mobile app economy."
C. Marketing
Marketers must gear up to thrive on consumer diversity, Biju Dominic, mint
Biju Dominic takes us through a brand's journey from mass personalization to actual personalization, that each consumer deserves. How, with the advent of digitization, personalization may look easier for targeting and not from a product's point of view.
There is too much data and not enough heart for it, Arun Raman, afaqs
Data, data everywhere,
Not a drop to process
- The Rhyme of the Ancient Analyst
Arun Raman, in his funny ways, helps us understand how our thinking has changed with the deluge of data that it is almost leading us to an analysis paralysis situation.
Thank you Shashank Muthalik for sharing this article.
D. Economics
Asia's two big economies will lose as they decouple, Ajit Ranade, mint
Ajit Ranade takes us through on what the status quo was on the bilateral trade between China and India, before the recent skirmishes. He offers a historical perspective on how India and China were important to each other and how both the countries will tend to lose out because of the recent developments on either side of the Himalayas.
Solar Flair: India's quest to supersede China, Seetharam G, The Ken
Quietly behind the scenes, India has been working on a big idea. An idea as humungous as BRI. Seetharaman.G takes us through the inner workings of the International Solar Alliance (masterminded by India), and the possible challenges we will face. Quite an interesting read. It is a free story by The Ken as well.
E. Sports
#raisethebat gave way to one of the most riveting test matches. What a display of character by Jermaine Blackwood. If only he'd been a bit more patient to carry his bat through, he could have got his well-deserved century as well.
#raisethebat's second test match is underway. Is Ben Stokes human or what!? Another scintillating batting performance. Nicely setup for Day 4 today and if WI can hold it out, we have got a draw on our hands.
Arsenal has probably had the best week under Mikel Arteta. They won against the European and English Champions Liverpool. They even took it one step further to show the door to the current FA Cup Champions Manchester City, in the FA Cup semi-final. A shot in the arm for the ardent supporters as they will hope to carry on this form to make sure that St. Totteringham's day does come back after 2015-16!
Real Madrid has won the La Liga as Barcelona made a mess of their lead with unwitting draws and losses that paved way for a consistent Madrid. Messi fans are fuming about how the Barcelona team isn't good enough and that he can't keep carrying them forever. But, remember that they say the same thing about the Argentina team as well.
IWC Drawing Competition, Laureus
Adam Grant in his podcast says, "This is a different kind of ad and I have played a personal role in selecting this ad". Similarly, I have played a personal part in choosing this promotion.
This is the artwork of a 10-year-old artist Anmol Vikey from Hinganghat, Maharashtra. His artwork has been selected as one of the top three entries for the international 2020 IWC Drawing Competition.
Slum Soccer had facilitated the participation of this EduKick project student in the contest. If you haven't heard about Slum Soccer, you can read about them here
or watch the trailer of the movie being made on their journey
Kindly cast your vote for Anmol Vikey Entry No.1 Project: EduKick here
F. eCommerce
JioMart wants to revolutionaise the e-grocery space, Soumya Gupta, ET Prime
ECommerce 101 lessons written by Soumya Gupta. This article analyses the pain points of hyperlocal eCommerce and how some others have tried and failed. Where there is failure, Jio smells an opportunity. Soumya gives some valid points on how Jio can succeed.
This is a subscriber only article from ET Prime. If you want to read it and don't have a subscription, kindly whatsapp or email me. I will send you a gift link.
G. Behaviour
Why our mind wants to spread misinformation, Simon Pitt, One Zero
When something is too good to be true, we have this need to be the first one to share this unbelievable piece of news with our near and dear ones on Whatsapp. We almost take pride in being the bringer of this news to them, of being the first to report. As the saying goes, Sun rises in the East. Whereas in reality, it's the Earth that revolves around the Sun. Simon Pitt makes a psychological argument on why do we certain things despite having better knowledge.
Window Swap
Please take a moment to see from someone else's perspective. Worth a click!
Thank you Zahid for sharing.
H. Books & Cinema
I am still reading Guns, Germs, and Steel by Jared Diamond since 7th Jun. No changes there.
I would like to take this opportunity to thank Kabir, who allowed us to watch Gulabo Sitabo in two straight days. The movie is funny in parts and requires you to be in a different,laid-back zone to enjoy it. Amitabh Bachchan and Ayushmann Khurrana have been terrific. Although we struggled with the Lucknowi Hindi, the subtitles helped us. Shoojit Sircar makes offbeat movies, but they don't border on the art genre. The imdb rating of 6.4 is extremely harsh!
With that, we wrap up this week's musing.
Do share your list of interesting articles that you came across.
Do share your thoughts on what was good and what can be improved.
And that's word no. 1084
Also, there was some feedback on this newsletter being on the lines of The Ken. It is flattering to say the least. Although it's not a blatant copy, The Ken and The NYT have inspired me a lot to write this newsletter.
Let's dive into The Week Mind
A. Political
Nothing worth sacrificing my 1000 words limit.
B. Technology
The hidden trackers in your phone, explained, Sara Morrison, Vox
This quote from the article should pique your interest -
"how trackers hidden in smartphone apps are the source of incredible amounts of specific data about us, much of which gets sent to companies you’ve never heard of. This has been going on for years and is an essential part of the mobile app economy."
C. Marketing
Marketers must gear up to thrive on consumer diversity, Biju Dominic, mint
Biju Dominic takes us through a brand's journey from mass personalization to actual personalization, that each consumer deserves. How, with the advent of digitization, personalization may look easier for targeting and not from a product's point of view.
There is too much data and not enough heart for it, Arun Raman, afaqs
Data, data everywhere,
Not a drop to process
- The Rhyme of the Ancient Analyst
Arun Raman, in his funny ways, helps us understand how our thinking has changed with the deluge of data that it is almost leading us to an analysis paralysis situation.
Thank you Shashank Muthalik for sharing this article.
D. Economics
Asia's two big economies will lose as they decouple, Ajit Ranade, mint
Ajit Ranade takes us through on what the status quo was on the bilateral trade between China and India, before the recent skirmishes. He offers a historical perspective on how India and China were important to each other and how both the countries will tend to lose out because of the recent developments on either side of the Himalayas.
Solar Flair: India's quest to supersede China, Seetharam G, The Ken
Quietly behind the scenes, India has been working on a big idea. An idea as humungous as BRI. Seetharaman.G takes us through the inner workings of the International Solar Alliance (masterminded by India), and the possible challenges we will face. Quite an interesting read. It is a free story by The Ken as well.
E. Sports
#raisethebat gave way to one of the most riveting test matches. What a display of character by Jermaine Blackwood. If only he'd been a bit more patient to carry his bat through, he could have got his well-deserved century as well.
#raisethebat's second test match is underway. Is Ben Stokes human or what!? Another scintillating batting performance. Nicely setup for Day 4 today and if WI can hold it out, we have got a draw on our hands.
Arsenal has probably had the best week under Mikel Arteta. They won against the European and English Champions Liverpool. They even took it one step further to show the door to the current FA Cup Champions Manchester City, in the FA Cup semi-final. A shot in the arm for the ardent supporters as they will hope to carry on this form to make sure that St. Totteringham's day does come back after 2015-16!
Real Madrid has won the La Liga as Barcelona made a mess of their lead with unwitting draws and losses that paved way for a consistent Madrid. Messi fans are fuming about how the Barcelona team isn't good enough and that he can't keep carrying them forever. But, remember that they say the same thing about the Argentina team as well.
IWC Drawing Competition, Laureus
Adam Grant in his podcast says, "This is a different kind of ad and I have played a personal role in selecting this ad". Similarly, I have played a personal part in choosing this promotion.
This is the artwork of a 10-year-old artist Anmol Vikey from Hinganghat, Maharashtra. His artwork has been selected as one of the top three entries for the international 2020 IWC Drawing Competition.
Slum Soccer had facilitated the participation of this EduKick project student in the contest. If you haven't heard about Slum Soccer, you can read about them here
or watch the trailer of the movie being made on their journey
Kindly cast your vote for Anmol Vikey Entry No.1 Project: EduKick here
F. eCommerce
JioMart wants to revolutionaise the e-grocery space, Soumya Gupta, ET Prime
ECommerce 101 lessons written by Soumya Gupta. This article analyses the pain points of hyperlocal eCommerce and how some others have tried and failed. Where there is failure, Jio smells an opportunity. Soumya gives some valid points on how Jio can succeed.
This is a subscriber only article from ET Prime. If you want to read it and don't have a subscription, kindly whatsapp or email me. I will send you a gift link.
G. Behaviour
Why our mind wants to spread misinformation, Simon Pitt, One Zero
When something is too good to be true, we have this need to be the first one to share this unbelievable piece of news with our near and dear ones on Whatsapp. We almost take pride in being the bringer of this news to them, of being the first to report. As the saying goes, Sun rises in the East. Whereas in reality, it's the Earth that revolves around the Sun. Simon Pitt makes a psychological argument on why do we certain things despite having better knowledge.
Window Swap
Please take a moment to see from someone else's perspective. Worth a click!
Thank you Zahid for sharing.
H. Books & Cinema
I am still reading Guns, Germs, and Steel by Jared Diamond since 7th Jun. No changes there.
I would like to take this opportunity to thank Kabir, who allowed us to watch Gulabo Sitabo in two straight days. The movie is funny in parts and requires you to be in a different,laid-back zone to enjoy it. Amitabh Bachchan and Ayushmann Khurrana have been terrific. Although we struggled with the Lucknowi Hindi, the subtitles helped us. Shoojit Sircar makes offbeat movies, but they don't border on the art genre. The imdb rating of 6.4 is extremely harsh!
With that, we wrap up this week's musing.
Do share your list of interesting articles that you came across.
Do share your thoughts on what was good and what can be improved.
And that's word no. 1084
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